Ms. Rachana Chowdhary is the Founder & CEO of MediaValueWorks (MVW), a global PR and Communications agency. Rachana is also the Consulting Editor at India Digital Services, leading web portals, social media channels, and blogs.
She currently devises 360-degree strategic marketing programs for enterprises and MSMEs to help promote them across key markets. In addition, as a consultant, Rachana offers content and narrative consulting, media training, communications strategies for clients across industries. With over 23 years of experience, Rachana previously served at The Times of India Group – the world’s leading publishing house in the media response division.
She has also led the Mumbai Division at IPAN (now H+K Strategies) – The Resource Centre (TRC), a research division of India’s leading PR and Communications Agency. TRC tracks and analyses over 500+ publications of India. Deep analytics and media strategies get crafted basis the findings of TRC.
Rachana also served as the Business Manager at Mediascope Integrated, India’s leading custom publishing house. Mediascope also represents over 200+ International Media in India. At Mediascope, Rachana was associated with India’s leading Retail Mall customer loyalty program and published dedicated magazines, newsletters, and periodicals for communities.
Rachana has also spent several years in global news distribution and managing press releases, both domestic and international. She led the Mumbai branch at India’s leading newswire, Business Wire India, and after that moved to play a pivotal role in setting up PR Newswire in India.
Conferred as the PR Mentor of the Year 2020, featured amongst the Top 100 Most Important People by Reputation Today 2020, recognized as the Women Entrepreneur of 2017, and many more accolades, Rachana is a true entrepreneur with deep conviction in her ideas and solutions.
Rachana is a Commerce & Economics Graduate from Mumbai University 1996, with a Diploma in Public Relations and Journalism from Xavier’s Institute of Communications (XIC) Mumbai 1998. Rachana also participated in the Executive Education Program at ITM Management College and has attended Digital Marketing Training at Columbia-Emeritus Management School US in 2018.